CELEBRITY WORLD PH
By Crispina M. Belen
First ever ‘Inevitable Drone Show’ set Feb. 28
An exciting and special show called “The Inevitable Drone Show,” headlined by Ben&Ben, is set for Sunday, February 28 at 7pm. The first of it’s kind to feature a music performance with drone lights, it will illuminate the Manila skyline in a synchronized fashion.
To accompany the picturesque storytelling in the sky, Ben&Ben will perform an extended version of “Inevitable,” the song that was used as soundtrack and music score for Smart 5G’s romantic sci-fi TVC featuring Korean superstars Hyun Bin and Son Ye Jin.
Presented by SMART 5G, the eco-friendly and innovative show will give Rizal Park and nearby areas the rare experience to watch the modern light show LIVE. It will also simultaneously air on Ben&Ben’s official Facebook page.
In a recent virtual mediacon, Smart 5G detailed how they they achieved a casting coup – bringing together Korean superstars Hyun Bin and Son Ye Jin – in a joint TVC, with Ben&Ben providing the background song “Inevitable.”
It wasn’t easy for Smart to bring together Hyun Bin and Son Ye Jin in a TVC, them being today’s very powerful celebrity couple, not only in Asia but globally. They are also the couple that best represents the power of the technology that they’re endorsing, which is 5G, Jane J. Basa, Smart SVP and head of Consumer Wireless Busibess, said at the recent virtual mediacon.
Individually, it was already hard for Smart to hire them in separate campaigns in the past. But, Basa added that they at Smart want their subscribers to know “how much we love them. They asked for it” and so they did what seemed impossible, possible – bringing Hyun Bin and Son Ye Jin in a joint project. And it turned out to be a casting coup!
While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the latest Hyun Bin and Son Ye Jin TVC presented an opportunity to put a Filipino band behind the soundtrack and musical scoring.
Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.
With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music, things started falling into place when it came to lending soundtrack and musical score for this collaborative campaign.
In an official statement released by Sony Music, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
He also said “the chemistry was very natural between us and Smart because a lot of it was very serendipitous – we didn’t really force anything in terms of the creative process for the song and it just so happened that what Smart wanted to achieve was very much in line with what we wanted to pull off also as a band. It’s just like we both flowed in the same direction. So it’s really a beautiful partnership.”
On his part, Poch Barretto said: “The so g tells the story of two contrasting feelings: One that is of wonder and mystery of what kind of love this is, and the other is one of certainty as to the feeling that’s really true for the individual. The music we made around it just kind of highlighted those two contrasts working together to create that feeling that’s inevitable. So, it was a fun process we worked on and we’re really excited because Hyun Bin and Son Ye Jin will be featured in the commercial with the song. So that’s like something for all of us – a super kilig moment!”
Basa added: “When we brought Hyun Bin into the Smart family, as well as Son Ye Jin, our business also grew. There’s a lot of challenges in the country right now but we were able to survive the pandemic and I think it’s really because we were able to bring in the brand LOVE during the time that we brought in the celebrity couple so it’s a very special journey for us…Part 2 of the commercial should be released soon and we’re planning some more things with Ben&Ben as well.”
From Miguel Benjamin, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
About the Smart 5G Campaign
The TVC, which serves as a joint project top-billed by Korean drama stars Hyun Bin and Son Ye Jin, is part of the new Smart 5G campaign to make what seemed impossible, possible.
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”
Smart has put together Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
The TVC was even made more powerful thanks to Ben&Ben’s “Inevitable” complementing the top-tier material.
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A relationship that can weather every storm is every couple’s dream and promise to their significant other.
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Celebrity World Ph 